EVA MENDES FOR CALVIN KLEIN
Posted Tuesday, July 22nd, 2008 at 10:28 am
Filed under: Advertising, Eva-Mendes
Check out some just-released snaps of Eva Mendes as the new face of Calvin Klein’s Seductive Comfort Underwear and the Secret Obsession scent.
The campaign, which breaks in September in the U.S. in magazines including Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine and Interview, will be expanded internationally in October to five countries: Italy, Spain, China, South Korea and the U.K.
Says Calvin Klein president and CEO Tom Murry on Eva’s new campaign: “This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman.”
Our thoughts on the ads?


July 22nd, 2008 at 10:34 am
I dont find her remotely attractive! Never, ever!!
July 22nd, 2008 at 10:37 am
That second one looks like she was photo shopped in front of the background…Her hair looks choppy…
July 22nd, 2008 at 11:00 am
her legs look really short in the first pic, but I think she is sexy….
July 22nd, 2008 at 11:11 am
I love her, she reminds me of Raquel Welch when she was young.
July 22nd, 2008 at 11:47 am
nothing special
July 22nd, 2008 at 1:26 pm
She owes her albeit small career to Jennifer Lopez when hollywood finally embraced latinas in a big way.
July 22nd, 2008 at 3:56 pm
raquel wwelch was never touted as a latina BACK THEN because hollyweird was racist.
July 22nd, 2008 at 5:40 pm
Okay, Eva…We get it. You want more movie roles.
July 22nd, 2008 at 8:41 pm
That’s curvaceous?
July 23rd, 2008 at 12:01 am
“This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads.” What BS!! Eva is a skinny bitch if I’ve ever seen one.
July 23rd, 2008 at 11:46 am
[...] Calvin Klein Underwear ad campaign starring Eva Mendes is out, just in time for the hefty September editions of every fashion mag. [...]
July 23rd, 2008 at 2:29 pm
[...] lead model for Calvin Klein’s new Seductive Comfort underwear line. CK president and CEO Tom Murry says is “a departure from more slender body types that have typically been used in Calvin Klein [...]
July 24th, 2008 at 1:02 pm
[...] Eva mendes for calvin klein [...]
July 25th, 2008 at 3:02 am
Wow, you guys are all lame, because she is really hot!! I’ll agree she isn’t tremendously curvy but she is for Hollywood standards.
Face it, you would die for you/your girl to look like that!
July 28th, 2008 at 9:12 pm
I can’t believe there could be so many envious/jealous people or just simply ignorant. Eva Mendes has the body for Calvin Klein’s underware. She looks great and she’s beautiful. If you don’t have anything nice to say,,,please, don’t say anything. I’m a girl and I recognize she’s gorgeous. More power to you Eva.
August 6th, 2008 at 2:38 pm
Leave the girl alone she is just trying to make a living. If you had a chance to model for Calvin Klein male or female you do it in a drop of a dime.