CELEBS STEP OUT FOR THE ONE

Posted Wednesday, December 5th, 2007 at 11:47 am | 10 Comments »
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It was a galaxy of stars on Tuesday night as celebs from the worlds of movies, music and fashion collided at Dolce & Gabbana’s ‘The One’ fragrance launch party at The Grammercy Park Hotel in New York City.

A clothed Matthew McConaughey (the face of The One) was all smiles as he was joined by his Fool’s Gold costar Kate Hudson for a quick photo-op.

Fellow party attendees included supermodel Alek Wek, Anne Hathaway, Eva Mendes, Molly Sims, Petra Nemcova, Rosiario Dawson, Vanessa Carlton and, of course, Domenico Dolce and Stefano Gabbana.

WWD reports sources estimate that the men’s fragrance could generate $100 million after its launch in March 2008 in global retail sales in its first year on counter.

Gabbana says there was a specific reason why they chose McConaughey to front the fragrance. “I wanted to create a real man’s fragrance,” he said, “who emphasized the word ‘uomo.’ I wanted it to be a classic — not a banal classic, but a classic men’s fragrance that would last for years and be the type of scent that women adore.”

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