NATIONWIDE IS ON SANJAYA’S SIDE

Posted Thursday, August 21st, 2008 at 9:50 am | 6 Comments »
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Sanjaya Malakar is pitching Nationwide Insurance.

The American Idol reject is in a new ad that’s part of the company’s “Life Comes at You Fast” campaign.

Sporting a hairstyle similar to the ones he made famous while on the karaoke show, Sanjaya visits India to seek advice from a wise man who tells him he needs a retirement plan — and a haircut.

Check out the semi hilarious ad below!

Other celebrities who have poked fun at themselves in the campaign include such A-listers as Kevin Federline, Fabio and MC Hammer.


JESSICA SIMPSON’S VITAMIN-SPIKED BEER

Posted Wednesday, August 20th, 2008 at 3:30 pm | 19 Comments »
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Check out Jessica Simpson as the new face of Dallas Stampede Light Plus.

Stampede’s marketing focuses on the brew’s vitamin content, strangely referred to as “functional additives.”

Would you drink vitamin beer? Even for Jessica and her porn face?


THE FUR FLIES OVER GWYNNIE’S NEW AD

Posted Monday, August 18th, 2008 at 10:26 am | 21 Comments »
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Gwyneth Paltrow has angered animal rights campaigners by appearing in an advert wearing fur.

The actress, who along with her husband, Chris Martin, supports a raft of ethical causes, is pictured draped in fox fur and wearing fur-lined boots for the Italian luxury goods company Tod’s.

A spokesman for People for the Ethical Treatment of Animals (PETA) said: “We’ve written to her many times, and sent her videos showing how animals suffer for fur, but have never received a response. Apparently her beauty really is only skin deep.”


JENNA JAMESON NAKED. AGAIN.

Posted Friday, August 8th, 2008 at 2:03 pm | 9 Comments »
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Rumours are swirling that adult film icon Jenna Jameson might be pregnant.

Whether this is true or not, one thing is for sure: Jenna knows the importance of birth control—animal birth control (ABC), that is. That’s why Jenna posed nude alongside the tagline “Sometimes Too Much Sex Can Be a Bad Thing” in PETA’s latest ABC ad.

So, what is animal birth control? It means always spaying or neutering your companion animals and never buying from a breeder or pet store.

Says Jenna: “Until dogs and cats can go on the pill or wear condoms, we need to help them practice safe sex—by spaying and neutering. Millions of homeless animals are turned in to shelters every year because there simply aren’t enough good homes for them all. The answer is easy as ABC: animal birth control, which means get Fido and Fluffy fixed!”


IS EVA TOO HOT FOR YOUR T.V. SCREEN?

Posted Monday, August 4th, 2008 at 12:40 pm | 8 Comments »
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American TV network bosses have banned Eva Mendes’ new Calvin Klein ad for being too sexy.

We beg to differ.

In the steamy commercial for Secret Obsession perfume, the gorgeous actress writhes topless on a bed.

As for Eva’s thoughts on being too hot for T.V.? “I love it,” says the 33-year-old actress. “That means the ads are totally Calvin, totally provocative and a little controversial.”

Our thoughts?


XTINA GETS MAGICAL FOR MACY’S

Posted Wednesday, July 30th, 2008 at 2:31 pm | 23 Comments »
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Christina Aguilera is helping mark Macy’s 150 years of retailing this October by lending her beautiful self to a series of commemorative photos.

Xtina’s involvement comes only days after Jessica Simpson’s just-shot holiday TV ad campaign for the department store.

While we have yet to see the outcome Jessica’s efforts, we are absolutely in love with Mrs. Bratman’s contribution.

Talk about a birthday gift!


JESSE GOES BONGO

Posted Wednesday, July 23rd, 2008 at 3:14 pm | 5 Comments »
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In Who the Eff Cares Anyway news, check out Jesse McCartney as the new face of Bongo clothing. The teeny bopper will appear in its fall 2008 advertising campaign.

Jesse is the first individual male spokesperson to appear in the brand’s advertising campaign.

Past Bongo “celebrity” spokeswomen have included Kim Kardashian, Kristin Cavallari and Vanessa Minnillo.

The ads will debut in September issue of the magazine.


JENNIFER CONNELLY: ACTRESS-TURNED-MODEL

Posted Tuesday, July 22nd, 2008 at 2:03 pm | 5 Comments »
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Yet another celebrity face has been added to Revlon’s already burgeoning A-list line-up, with the signing of Oscar-winning actress Jennifer Connelly.

She joins Halle Berry, Jessica Alba and Elle Macpherson, as an ambassador and model for the cosmetics giant.

Says Revlon president and CEO David Kennedy: “Jennifer Connelly is a modern, dynamic and intelligent woman. She is an accomplished wife, mother and actress and her successes complement the spirit of the Revlon brand.”

Stay tuned for a sneak peak of Jennifer print ads!


EVA MENDES FOR CALVIN KLEIN

Posted Tuesday, July 22nd, 2008 at 10:28 am | 16 Comments »
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Check out some just-released snaps of Eva Mendes as the new face of Calvin Klein’s Seductive Comfort Underwear and the Secret Obsession scent.

The campaign, which breaks in September in the U.S. in magazines including Vogue, Elle, Vanity Fair, In Style, People, Latina, O, The Oprah Magazine and Interview, will be expanded internationally in October to five countries: Italy, Spain, China, South Korea and the U.K.

Says Calvin Klein president and CEO Tom Murry on Eva’s new campaign: “This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman.”

Our thoughts on the ads?


ALICIA KEYS FOR VITAMINWATER

Posted Thursday, June 26th, 2008 at 5:50 pm | 21 Comments »
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Alicia Keys is joining the vitaminwater team.

The soulstress has just been announced as the brand’s newest “partner,” joining 50 Cent, Lebron James and country bumpkin Carrie Underwood.

AK-47 will have her own limited-edition label for vitaminwater multi-v (lemonade), which will be sold in stores this summer.