ANGELINA JOLIE: MAVEN OF THE MEDIA
Friday, November 21st, 2008Is Angelina Jolie an expert at media manipulation?
So says the New York Times in THIS rather revealing article where they detail how the actress carefully orchestrates her public image.
A few highlights:
- When Angie agreed to sell photos of her new twins to People magazine for a cool $14 million, “the winning magazine was obliged to offer coverage that would not reflect negatively on her or her family.”
- In the People interview, there were questions about Angelina and beau Brad Pitt’s charity work and no use of the word “Brangelina,” the tabloid amalgamation of their names, which irks the couple.
- Says former tabloid editor Bonnie Fuller: “She’s scary smart. But smart only takes you so far. She also has an amazing knack, perhaps more than any other star, for knowing how to shape a public image.”
- Angelina’s transformative public image — from self-cutting wild child with an obsession for knives to philanthropic mother-of-six — was apparently carefully crafted. After she divorced second husband Billy Bob Thorton in 2003, Us Weekly asked Angelina if she would agree to an interview and be photographed. She initially declined — but then offered the magazine another photo opportunity. She informed it what time and place she would be publicly playing with Maddox, essentially creating a paparazzi shot. The result? A complete public image overhaul.
- As for that whole stealing Brad right out from under Jennifer Aniston’s nose? Angie could and should have faced a media and public backlash (let’s face it — no one likes a thief), but Miss Jolie quickly through herself into international humanitarian work (remember all those trips to Pakistan?) and instantly all was forgotten about her questionable courting methods.
- And finally, during the premiere of A Mighty Heart, Angelina used her star power to restrict access of the media. She made journalists sign a contract where journalists had to agree to that “the interview will not be used in a manner that is disparaging, demeaning or derogatory to Ms. Jolie.”
Despite (or perhaps because of) all this, Angie’s star continues to rise.






































