Does this ad suck or just blow?
Sisley, the naughty younger sister of Benetton, has done it once again. Clothing that’s so addictive, it’s like drugs. Genius! (Ok, not really…)
Now can someone please tell me whether f-a-s-h-i-o-i-n is a misspelling or merely an off-the-mark take on heroin?
47 Comments
Hahaha I love it`
Now, how is this going to far and Becks & Posh doing whatever in a dive hotel is praised? I’m too old!
WTF is this? what magazine?
but Barks, we are used to see racy photos of half nekid people, we are NOT used to seeing blatant drug use references. my first reaction is this def goes too far. but of course i’ll keep an open mind depending on the surrounding circumstances…
anyone notice the nipple on the girl in black
i have that credit card.
hahahah NO.
this is way too far mmmmmmm
I find this totally disturbing, definitely going too far no matter what the circumstance is. Imagine what impact it will have on our next generation.
i actually think its funny.
I agree with Barks, drugs or sex what difference does it make? It’s all explotation. These are the same type of ads that Kate Moss did for Calvin Klein in the 90’s promoting heroin chic. Drugs and sex sells. Sistley’s sales will probably skyrocket.
this ad blows!!!!!!!! they gone to far!!!!!!!!
I agree Barks. Posh and Becks are pratically naked and dry humping those photos and everyone thinks it is so hot. This pic is kinda funny actually. Whoever came up with it is pretty creative.
OMG This is wrong on soooo many levels!!!
The world is one fucked up place, my friends.
love it - it’s called ‘advertising’ … if it gets people talking then they are succeeding in their advertising - hardly rocket science
It’s pathetic.
It gets everybody talking and that’s what they want. I think it’s marketing at it’s best.
THIS IS A RIP OFF OF A DAVID LACHAPPELLE PHOTO THAT FEATURED A MODEL BLOWING LINES OF DIAMONDS.
THERE IS NOTHING ORIGINAL ABOUT THIS - IT IS A SAD ATTEMPT TO CREATE PUBLICITY THROUGH MINDLESS CONTROVERSY.
AND NO, AS SOMEONE WHO WORKS IN THE FIELD I DO’NNT THINK THIS IS MARKETING AT ITS FINEST - IT IS A CHEAP AND UNINSPIRED ATTEMTP TO GET PEOPLE TALKING.
IT’S A HACK JOB, NOTHING MORE.
GEEZ THERE ARE ALOT OF MISCONCEPTIONS HERE.
SUCCESS ISN’T MEASURED BY THE AMOUNT OF TALK A CAMPAIGN CREATES - IT’S MEASURED BY THE AMOUNT OF *MONEY* IT MAKES.
THIS WILL BE A FLOP - THE ADS WILL LIKELY GET PULLED. I GUARANTEE YOU THE NEWS STORIES OF THE ADS BEING PULLED WILL = MORE DOLLARS FOR THE COMPANY THAN THE ADS GENERATE THEMSELVES.
There’s no need to SHOUT!
hey NARC chill out dude. we didnt make the damn ad
Sex and durgs are two completely different things. Sex is a natural thing in which few people are hurt. However, drugs are illegal and most people are hurt. So obviously, I disagree with my2cents and Barks.
NARC always writes in caps, people! it’s his “thing” (or her, but i think you are a boy, right?) i think as we get into adulthood and think about what we want our children (or nieces, nephews) exposed to, then we decide what goes too far….this goes too far.
and the fashioin is definitely a play on fashion/heroine. i agree with NARC.
nope
i’d like it if it wasn’t for the purple dress girl’s face. overall it’s kinda clever in an off way, but her face pushes the ad towards gross.
i find it disturbing…too far for sure….
Disturbing. They’ve gone too far
EAT IT, the purple dress girls face is part of why i think it goes too far, she looks completely strung out.
I tend to agree with Narc. I don’t think this will work in the company’s favor. What kind of magazine will publish this, and what kind of city would keep this up on a billboard??
This is what their customer aspires to be, so I say go for it.
They’re such losers.
BTW is that Allegra Versace in the purple? LOL
I think it’s gross.
I agree with NARC too.
Kate Moss would have been perfect for this campaign.
Omg the girl in the purple dress looks like shit
oh my….this ad wants to shock but it s just a pathetic try to do so
its not good especially since there are so many stupid, easily influenced punks around these days.
This is an awful ad! They spelled Fashion wrong. The girl in the black’s nipple is clearly showing. It’s totally pro-drugs! WTF?
The ad sucks, love the clothing though.
I agree with Narc too on some levels, but dood! Can you turn off the all-caps??
So, so tasteless!!! There is NOTHING glamourous or fashionable about addiction or drugs! Sisley is adding to a much larger problem in this country… excess, selfishness and out of control consumerism!!! WAY TO GO
GOOD JOB, SISLEY… THIS SUCKS!!!!!!!!!
I agree with dude-with-diablo. My sister is at the age in which she is striving to be considered cool. I’d be afriad for her to see this.
I think it’s clever and reflects the reality that alot of us do not want to acknowledge. The truth is that addiction exists out there more than ever before and exists in many different forms. This is just a smart take on a HUGE problem. However, if this is being marketed toward a younger audience, ex: putting it in seventeen magazine where most of the readers are young (teens/preteens etc.) then I disagree with its use. It’s not about the add it’s about the audience and their ability to interpret and draw conclusions.
…oh…another example the Rammstein music video for Sonne where Snow White snort lines of gold and also injects it.
too weird. i know what they’re trying to do, but it’s not very effective. i’d go out of my way to avoid their products
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