It’s often easy to forget that David Beckham, the superstar midfielder for the Los Angeles Galaxy, is actually a soccer player.

With all his non-soccer related projects — cologne, GM, Walker’s cookies, underwear — the visual of David bending it like Beckham is sometimes just a memory.

The latest non-sport-related project for Brand Beckham is the promotion of a new line of healthy food for children from GO3, a food manufacturing company in England. The line includes pasta, omelets, and, yes, fish fingers.

The hubby of Victoria Beckham rushed back to London from Belarus, where he helped England win their latest World Cup qualifier, in order to take part in the GO3’s official launch at Wembley Stadium. He was joined by 250 children and he emphasized his role as a father for the decision to take on GO3’s project.

Says Becks: “As a Dad I know how hard it is to get kids to eat the right things. I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.”

[Chris Jackson/Getty Images]