Justin Timberlake did his thing at the Roseland Ballroom in New York City last night, but it wasn’t his dance moves that were on display.

William Rast, the three-year-old label founded by JT, showed their Spring 2009 collection yesterday to an audience that included Vogue editor Anna Wintour and Entourage cast members Jeremy Piven, Kevin Connolly and Emmanuelle Chriqui.

Said Justin of the brand minutes before the show: “We’re trying to create a great, American brand - a modern Southern brand.”

While the collection was filled with denim cut-off shorts, fringed vests and tuxedo jackets, the highlight of the show had to be when guests prepared to take their seats only to be welcomed by an awaiting can of Budweiser meant for their consumption.