David and Victoria Beckham were looking may-jah as they recently filmed a TV ad for Signature in Nice, France.

Unlike their prior mass market launches, the new scents, Beckham Signature for Her and Beckham Signature for Him, will launch in prestige department stores.

With an upscale dress collection and a new fragrance masterbrand project that will take their scents into U.S. prestige beauty doors for the first time, Victoria and David are determined to prove there’s more to them than the tabloids would like us to believe.

The first mission on hand? Posh will make her way to the upmarket department store Harvey Nichols in Manchester to launch the new perfumes on Friday. She’ll be signing Signature purchases made on the day, so get yourself down there early if you want to meet the style icon in person. It’s the only UK appearance she’s making to promote the perfumes, which aim to capture the essence of the Beckham partnership.