Gwyneth Paltrow has just been announced as Entertainment Industry Foundation ambassador for Saks Fifth Avenue’s 2008 Key To the Cure campaign, a cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund.
The dogooding actress is modeling a special limited edition T-shirt by designer Karl Lagerfeld that will retail for $40 (at least $35 goes to charity), to benefit Key To The Cure. It will debut at Saks stores on October 1.
As for why Gwynnie is casually holding keys to a Mercedes in her right hand? Mercedes-Benz is a partner in the campaign and will raise money by selling only 1000 special edition Diamond White S550 sedans.
8 Comments
its a cute little top and since its for a good cause I dont see why not.
I only give to charities that send 90 to 100% of money to the actual cause………
boycott faux charities….
do your homework, first find out how much actually goes to the foundation before you donate to any charity.
How much of it goes to left wing causes. Sorry I’m skeptical about celebs and their ulterior motives .
Whatever any celeb backs, I run far away the oppisite direction.
i like her hair like this.. she looks younger !
Yes, that’s a great length for her. She looks good.
I was actually thinking she looked old here. Looks like her mother.