Fergie isn’t the only pro at product placement.
Chris Brown’s top 10 hit Forever isn’t just a hot song — it’s also a gum jingle. Listen carefully and you’ll hear the R&B star croon, “Double your pleasure/double your fun” in the chorus. Why? Because the song is an extended version of a new Doublemint ad written by Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s chewing gum.
C.Brown isn’t alone. The campaign includes spots featuring R&B singer Ne-Yo doing his own take on Big Red’s “kiss a little longer” jingle. And Dancing With the Stars country singer Julianne Hough recorded a twangy version of Juicy Fruit’s “The taste is gonna move ya.”
6 Comments
Yeah these psuedo celebs need to do this kind of shit because lasting power is hard thing to have in the biz. So you have to strike while you can!
I wondered why Chris sang that in his song, and I wondered if he would get a doublemint commercial for it.
But I really hate that song, very techno and doesn’t go well with R&B
they’re sellouts cuz they’re making money? I don’t get it.
bwahahahahahah. that’s so funny arasto!
And this makes them sellouts, how??????
the girl on the right looks like xtina had a baby with the blonde from danity kane