DRIVING MR. BECKHAM

Posted Tuesday, June 17th, 2008 at 11:46 pm
Filed under: David Beckham

No diva here — David Beckham is his own driver!!

The soccer god-turned-branding magnate was spotted driving his new customized SUV through the busy streets of Beverly Hills today.

Becks was returning home following a lengthy meeting with the folks over at Armani. The global brand that is Beckham is set to add another marketing brick to its wall this week when the international star is featured in a campaign for Emporio Armani, New York.

The first push will be a billboard to be unveiled on June 18 in San Francisco, New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. Creatives shows Becks at a beach in Malibu modeling the collection.

This latest endorsement deal will help earn him about $50 million in salary and endorsements, according to Forbes. That magazine also recently named Beckham as the #5 “most powerful celebrity in the world” behind Oprah Winfrey, Tiger Woods, Angelina Jolie and Beyonce.