THE OLSEN EMPIRE GROWS

Posted Thursday, May 31st, 2007 at 8:22 am
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As if Mary-Kate and Ashley Olsen weren’t busy enough, the twins are on to a new venture — the launch of Elizabeth and James, a contemporary sportswear line, ready for fall selling.

Named after the Olsens’ younger sister, Elizabeth, and older brother, James, the line is the latest addition to the extensive portfolio of brands managed by the twins’ 14-year-old company, the Culver City, Calif.-based Dualstar Entertainment Group. For the new brand, the Olsens teamed up with L’Koral Industries, a Vernon, Calif.-based firm owned by partners Peter Koral and Jane Siskin. Best known for their multilabel junior business and the creation of the Seven For All Mankind brand, as well as contemporary label LaRok, L’Koral expects volume in excess of $200 million this year.

That’s nearly enough money for a lifetime’s worth of Balenciaga ankle boots!

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10 Comments to “THE OLSEN EMPIRE GROWS”

  1. She
    Posted: May 31st, 2007 at 8:34 am
    1

    These clothes are much more wearable then the shit that they wear in public……………..Are there clothes not good enough for them, or do they enjoy looking like homeless people :|
    I mean I just dont understand
  2. dottcomm1
    Posted: May 31st, 2007 at 8:39 am
    2

    another label to avoid.
  3. lolly
    Posted: May 31st, 2007 at 9:43 am
    3

    Hot damn, those two little girls are freaking fortunate! guess they’re not so little anymore, but dayum, that’s a lotta cheddah they have to fall back on!
  4. Kelly-Ann
    Posted: May 31st, 2007 at 9:53 am
    4

    Surprisingly HOT!
  5. EAT IT
    Posted: May 31st, 2007 at 10:06 am
    5

    wow, i’m surprised i like what i see so far.
  6. only.1.without.herpes
    Posted: May 31st, 2007 at 10:27 am
    6

    liking the clothes… gotta tip my hat to these two young ladies.. business savy as hell
  7. my2cents
    Posted: May 31st, 2007 at 1:28 pm
    7

    They need to start wearing their own shit and not all these designer duds they think they look hot in.
  8. Ashley
    Posted: May 31st, 2007 at 1:38 pm
    8

    Where can you buy this at??????
  9. Kai
    Posted: May 31st, 2007 at 4:17 pm
    9

    They don’t have a brother named James.. Their older brother is named Trent
  10. Stephi
    Posted: May 31st, 2007 at 5:55 pm
    10

    Strange name for a label really…I guess they are trying to be like Alice + Olivia and Sass and Bide or something. I don’t really mind what I see of the label, and while sometimes I think MK and Ashley look kinda hobo-ish they do have a good eye for style most of the time. I think their stuff will probably do reasonably well.
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