Coty Inc. is set to heat up its Davidoff Cool Water fragrance franchise this summer, when an ad campaign featuring uber hunk Josh Holloway hits screens and magazines.
Josh, the studly castaway James ‘Sawyer’ Ford on ‘Lost,’ will star in adverts for Davidoff’s Cool Water men’s fragrance worldwide, except for North America. Surfer Laird Hamilton fronts the line in the US.
Famed photographer Michel Comte shot the campaign with Holloway in Hawaii, where the actor currently lives with his wife. In line with the fragrance’s water-oriented concept, Josh is depicted with an oceanic backdrop.
Our thoughts?
21 Comments
He’s a super fox!
oooohhhh la la
Oooh hot!
he doesn’t do it for me……I don’t think he’s ugly, by any means, but no big deal.
I wear Cool Water Woman, I love it, so fresh.
I wore this scent for a little while, it’s nice and fresh. He looks hot in the campaign he’s really suited to it actually as he sort of resembles the male models that have posed for Davidoff in the past. Looking good!!
How you doin’????
That man is sooooo hot!!
cheesiest Ad of all time.
Where is Britney Spears at??? She hasn’t been on blog’s for two day’s now??? See and people say she goes out every day!!!
He just looks dirty in this ad - I’m not a fan.
YUCK - He’s gross. I’m not into this slimeball.
i’d think he was gorgeous if he ditched the long, stringy hair.
Why isn’t he used in the US ones??
they should have taken a picture of his torso instead… yummy!
I think he’s hot!
hahahahahahaha @ chicken little. he does look like a slimeball!! at least in the ad…
I don’t like his long tree trunk of a neck…but I do like his eye color.
this picture is such a cliche. i mean, he could be dressed in a fancy suit, but nooooo… they had to take a picture of him on the beach. i bet he stinks. the perfume is ok.
Cool Water and a suit don’t really go together. He’s famous for LOST where he plays a scruffy, hard ass, they probably wanted him to stick to that persona.
i don’t find him attractive
i don’t care whoever is on the cover, that perfume is the best perfume for men I’ve ever smelled!