Jordan has been conspicuously ladylike in recent times, but today the British glamazon let it all hang out as she stripped down to her underwear to promote her new lingerie range for George at Asda at The Worx in London.
She was joined by some of her biggest fans after putting the call out for everyday women to help join her at the event.
Says Jordan: “I decided that I wanted girls from my fan club to model [the range] with me in front of the press so I got them to write in and then I chose six girls.”
Way to go, Jordan! Keep on promoting a healthier image of womens’ bodies, you silicone-stuffed, Botox-injected creation of modern medicine you!

















11 Comments
Dear God what is that swamp thing in the bra and panties on the end? Why would you look like that and actually want your picture taken for the world to see? Some people just don’t seem to have any shame whatsoever…… Geez!
My2, can you be any more fucking shallow? I have to applaud Jordan for using every size models, even the full figured ones.
oh please - the girl on the end is NOT a healthy image …
Anyway, she probably chose these skanks to make her look better! George at Asda, oh dear - it’s like the British Walmart …the bras are probably like $3.
I am not shallow. I work my ass off at the gym not to look like that and I just think it is gross that she would actually want her body on display when it looks like that! Good for her but I personally never would and I really don’t want to see that crap. She looks like she sits on the couch each and every day eating cheetos. If that was Britney she would be RIPPED apart. Jordan used those girls to make herself look better and they are too stupid to know that.
That’s very judgmental, My2. Even if the woman is overweight, you don’t know that she “sits on the couch each and every day eating cheetos.” She may have an unhealthy lifestyle, or she may have a health issue that leads to her being overweight. I agree that it’s not the most healthy image to portray, but neither are the anorexic-looking women that grace this page each and every day. If you are going to comment on women who do not look to be “healthy” then I hope you avoid being hypocritical and comment on how each of them look like they stick their finger down their throat. You know, just to be as judgmental against them as you were this woman. Good for her for at least feeling secure enough about herself to get out there beside the skinny girls.
^Oh Me…just get off it & lay off My2cents. I agree with her. No need to chastize someone for their honest opinion. If I was that woman on the end & looked like that I would never display myself in that manner.
Why should Jordan get any of the credit for using the large girl? My hats off to the big girl herself for having the balls to get up there in her undies! And while she may be unhealthy and overweight, women like that exist and who’s to say they shouldn’t have nice bras & panties too??
I think you could really question what “healthy” is… The girl in the middle had a damaged child because she used alcohole during her pregnancy, she has also made huge breast implants and presents a body image that VERY few girls can live up to without surgery, and for many it would also mean that they would be on a constant diet. The girl on the far left is… well… fat. But what if she has just lost a hundred pounds and this is her way of celebrating? What if she has a medical problem that keeps her fat and this is her way of trying to accept her own body? What if she grew up fat and now wants to show young girls that a fat woman can also be sexy (because we all know that some men like women like this)? I’m not saying that being fat has to be a lifelong state. Of course you can change how you eat and excercise. But I don’t think it helps to be ashamed of how you look. It could just make you stay at home instead of going to the gym, and comfort yourself with food. I never had to make any effort to be skinny, I’m just slim by nature, so I can’t find any aggression inside of me against people who somehow have gotten really fat.
Edina, you rock! I agree 100% with all you wrote.
Let’s face it - Jordan doesn’t do anything that isn’t designed to promote Jordan. This is a perfect example. If she were promoting what the average woman looked like she wouldn’t have stuck her artificial self front and center. She’s the British Tyra.
er why are there no skinny girls?