MATTHEW MCCONAUGHEY ENTERPRISES

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Next time you see Matthew McConaughey going skins at the beach, he may be wearing his own designs.

According to the upcoming issue of Us Weekly, the 38-year-old sand urchin is developing his own line of swim togs named j.k. livin, after his production company and personal mantra: “Just keep livin’.”

The T-shirts, swimsuits, Frisbees and more will be available this summer at matthewmcconaughey.com.

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5 Comments

  1. oprah's cult
    March-4-2008 @ 8:50 pm

    I don’t buy anything celeb related, that just so dumb.

  2. THE DEVIL
    March-4-2008 @ 9:04 pm

    I would lick him no matter his product or package

  3. Stephi
    March-4-2008 @ 10:33 pm

    This is a great idea for him! I feel like beachwear and stuff is wayyyy more suitable for him than Dolce and Gabbana. I think guys may actually buy this shit seeing as Matthew actually does spend a lot of time at the beach and isn’t just putting his name on it for the sake of it. I’d prefer he’d not jump on the branding bandwagon at all but this is sort of acceptable. He’s still one of my male crushes!

  4. March-5-2008 @ 7:13 am

    wee wee pecker!!!!

  5. lindsayforever
    March-5-2008 @ 2:36 pm

    what about bongos? god i love that body… i just wish it had a different face.

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