
Hot off the press: Check out the billboard for the new face of Louis Vuitton: Keith Richards.
The tagline reads: “Some journeys cannot be put into words. New York. 3 am. Blues in C.”
Shot by photographer extradonaire Annie Leibovitz, the ad is slated to appear in magazines next month.
The Rolling Stones guitarist plans to donate the fee for the ad to the Climate Project, launched by Al Gore and backed by Louis Vuitton.
Our thoughts?

















30 Comments
fugly and first
I thought that was Daniel Day Lewis winning his Oscar!
Note to self; STOP doing DRUGS!!!!
All things considered, Keith looks quite good.
I wanted to post that remark Nick!
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keith is the fucking man!
the man is half dust. yikes.
That is one scary ad.
A leather face for a leather company. How fitting.
Holy crap.
i think he used so much drugs and lived, he’s preserved. haha
it’s a nice photo though. i mean, what do you expect? he’s old!
Just say no to drugs and yes to botox.
Yes, Kidge, it would be fitting–if the luggage weren’t far better quality leather than this man’s face.
Blech!
HOLY CRAP SHIT… THAT MOFO LOOKS OLDER THE THE CRYPT ON HIS LAST LAP… GODDAMN……….
When I think of who is a cool guy; Keith is at top of the list–he has lived !!!!!
Aw, I love Keef and his SharPei face. Besides, he’s got great style and his face is way less scary than the old dudes who surgery themselves into stretched-out, shinyface burn victims.
WOW makes me wanna run and buy some carbon credits for gores phony co. Note it is no longer global warming but CLIMATE CHANGE. Still a hoax.
A HOAX perpetuated by the UN, THE MEDIA and HOLLYWOOD. THink about it we are being deceived and distracted its’ like the MATRIX.
Wow. Rough.
Hope it was worth every minute of it,.
uh…ok..WHY???
Yes Keith look rough and drug fucked…but I think this campaign looks really cool. It’s not your typical sexy airbrushed model. When you look at it you think rock and roll and the lifestyle that goes with it which is probably what Louis Vuitton’s aim was anyway.
Wait till you suckers start getting hit with that 7%GLOBAL TAX hollywood , the UN ando our GOVERNMENT will impose on us to “SAVE” the planet
Hey, if this makes wrinkles fly, I’m cool with that.
which one is leather again? the bag or keith richard’s face?
I love it.
I wll buy three bags of what keith sells
Sympathy for the Devil. It makes me wonder + smile. That’s what superb advertising and communication are about.
Simply + great. And Keith Richards is a scoop. Well done everybody.
fucking ace, this is great, i cant wait to rip out a copy from a magazine and keep it close to my heart, love ya buddy. like to see anyone else live like him and look that good
this man is cool, i’ll look at their luggage,but i think too pricey!!
hi burgo - i got a super full size broadsheet pic from daily telegraph on tues march 4th. he’s a great guy.