PETA has been working on overdrive in recent months. First a new ad featuring a nude Eva Mendes. Then came the Trollsens. Now this?
Rocking little more than some M&M-coloured body paint and holding a banner that reads, M&M’s: Colors of Cruelty, PETA protested outside the M&M’s World store on Broadway Street in New York City today.
Other PETA militants handed out leaflets explaining how candy-giant Mars funds painful and deadly tests on mice, rats, guinea pigs, and rabbits.
The tests, PETA says, are done to determine the effects of chocolate ingredients on blood vessels.
Now tells us: Will you be more or less likely to buy Mars bars this holiday season after PETA’s allegations? (Btw, Hershey’s, Mars’ top competitor, has pledged not to fund or conduct experiments on animals.)


















35 Comments
I hate them. They are always exploiting women, as shown.
Screw PETA!!! I’d rather have a few less rats & mice and possibily finding a cure to many diseaes that plague us.
I will make it a point to buy only Mars products exclusivly…thank you for the information…
PETA loves to blow things out of proportion. I think they hear what they want to hear and not consider the other facts.
Yeah and I wonder what their BODY PAINT was tested on…
I swear if I could go out right now I would buy a buy a bag of M&M. No, make that 2 bags.
Mars tests on animals??? I will make sure to go buy Hersheys and not M&M and Mars products.
Bruce its fucking cruel shit …mars isn’t saving lives by there fucking animal testing …they sell products that make kids fat disgusting rotten mouth kids ….i wont be buying mars products any more .fuck them! anyone that can actually watch that video without getting upset or pissed off has serious issues.
I can accept that there is animal testing to cure diseases, but for chocolate, come on! It’s already bad for us.
NO NEED to test on animals for chocolate - Ive fwded the peta site to all my friends, I will never eat Mars products again
rats and mice are rodents and should be lab animals….just speak to the millions of children dying of cancer, diabetes, MS……FUCK PETA!!!!
Peta should volunteer to be tested for the chocolate thing instead of the rats and mice….so how far that love goes then…
I like MARS bars….they are deeeeeeeeeeLICIOUS
Reading some of these posts make me feel sad how cruel and evil people can be. Why would someone want to support a company that tests on animals????
Animals can feel pain and have emotions just like we do! For diseases is one thing, but for candy???
If it was the perfect world we would be testing on people like toonkinstein, bruce, david and ha. I’m sure they are waste of space anyway, they sure sound like it.
I never knew about this. This has definately effected my decision on what chocolate I will buy. Seriously if a company has the option to NOT test on animals…why wouldn’t they do it? It’s just stupid if its not necessary.
I totally agree with you mindy. Some people just have no heart at all and are to selfish and ignorant to sacrifice something that they want and like in order to do the right thing. Maybe one day they will wake up to themselves.
Why do they have to have naked women in every campaign? Attention whores.
so many people complain about the employment of “nude” female volunteers by PETA. i see that some people want to be touchy in the depictions of women in the media, but… these are humans volunteering their time to draw attention to animals needlessly dying (for a chocolate company). i really doubt that media would show up if the pitch PETA sent them were phrased “PETA sits down quietly and writes a strongly worded letter to MARS asking them to stop killing animals.” call me crazy, but I doubt that would bring out the herd of photographers that semi-nude women can draw. PETA is only catering to our sex-crazed attention-deficit population — and doing a good job of it, apparently.
Are you fucking serious? Anyone who puts any effort into this crap is nuts! Make sure you buy peanut M&Ms! It is shocking to see how ignorant some of you bloggers are! Wear fur and keep warm. Eat chocolate that has been tested on animals on not on people. Get a real life.
What does Peta think about cavemen and how they kept warm?
I personally wrote to the media person at Mars to get a response……I got none. That has to tell you something! Besides, there’s always Hershey, who states that they DO NOT do animal testing. Show some compassion. These are proven unnecessary tests being done and inhumanely. Mice and rats have feelings just like any other living thing.
Heather….Ignorance is not knowing you have a choice to do the right thing! Ignorance is not knowing you don’t need fur to keep warm and animal cruelty to keep you fed and healthy. Ignorance is not knowing that the effects of chocolate does not need to be tested on animals or people for that matter, as you have so stated!
Tila…..We live in 2007, do you really think cavemen is a legitimate comment/argument?
“What does Peta think about cavemen and how they kept warm?” This is a stupid question! ppl had no choice or an alternative. Today, animals are killed cruelly for fashion! There is lot of difference between needs & wants!
I love you PETA! All sorts of animal testing is cruel! M&M’s must be using non-animal research… STOP this cruelty on innocent animals… PETA works hard to make this world a better place to live for all beings!
I didn’t know about this. I’m only buying from Hershey’s until MARS gets its act together and stops torturing animals.
Hot.
i was just at school today and we had to make brownies in home economics and i wanted m&ms
in them but my partner was totally against it and showed me the site FROM PETA…i say its all
a hullabaloo…I WILL Still Eat M&Ms…and i agree…what does animals have to do with chocolate?
u know what animals have fillings to ehat if it wasnt the animals maybe it was u how would u feel
And it used to be legal to beat your wife, and women couldn’t vote. Isn’t it about progress, going forward, respecting each other’s difference. The gov. spends about 22,000,000 or more on animal research a year. They are doing the same experiments addicting monkeys to coke, meth, alchohol, til they bite their tongues off, rip their hair out, mutilate theirselves, or die ( thank goodness for death)This isn’t about you and me. This is about animals that breathe, eat, has babies, and feels emotions and pain. How many centuries have we been dying of cancer, aids, hepatitis, no cure yet. Before you condemn, find out what they are doing, how much tax money they are spending. Watch a lab experiment all the way through. And there is other ways to do testing without torture and molesting animals.
If you want candy why not test on people like toonkinstein, bruce, david and ha……animals can fell things to you know! they can cry 2!!!!!!!!!11
this is an outrage… I think that they should test these affects on people who are death row. Or maybe kids that we don’t like this much, but definitely not animals people should die from any possible side affect before a rat. If a cause is worth fighting for you don’t have to sex it up!
i think all animals have the right to live and shouldn’t be killed, so we fat american’s can stuff our selves with more fat chocolate. i think all tests should be run on people who don’t care about these poor animals who have feeling. People who don’t care for animals probably have a rotten dirty mind full of crap
I’m fucking ugly i hate my life so i dont care about animals i dont even know how to spell
im going to shit in the toilet right now and eat my crap because of full of it
all you people who are saying it helps prevent disease to animal test on CANDY…… does not make scence.
children who are dieing from those diseases did not get the diseases from eating CANDY BARS! TESTING ON ANIMALS FOR CHOCOLATE IS WRONG! and definitally unnessasary.
You are driving me crazy. I haven’t eaten m&m for a long time and this picture makes me want them so badly. I can’t wait to get some tomorrow in the morning.
1) m&m’s DO animal testing, and though im no judge… i am glad i have the power to decide to be pro or aggainst torture. For what i believe human kind design to be capable for many things but not because we are able it means we should. I am a great believer that we or at least I should not torture for pleasure if i DO have other options… MANY other options.
2) i am SICK OF READING AND LISTENING EVERY SINGLE DAY of people that are sooo selfish about what they WANT no MATTER…WHAT!. For what i know,you, the ones that eat torture and buy it can keep doing it cause it simply doesnt affect me.. but what it concerns to what I try, and do, its all about doing better cause i know i AM CAPPABLE… and simply as live fully without the NEED of killing others in return.
3) ITS NOT ABOUT DOING RIGHT… OR BEING THE BEST! It is about TRYING to evolution people, as simple as to try not to inject fat into an animal just to see if the LIGHT sticker works, or watching how they inject fat in an animal waiting slowly how much can he/she/it handdle …until one day the heart will stop after all that torture…unnecessary, and finnally realizing the product is “right”.
4) As a last comment… i like to think theres people that think like these…. that try.. but most of all that evolution as a human/animal and that DO CARE about others besides themselves. Cause I KNOW many people that just keep eating torture and using animals as objects because they think its cool and rebel… i like to call that bullshit, i…I hope they will just one day realize what they were missing.. and one they they will appreciate.. thats the kind of people that MAKE a difference or at least feel better…i know i do.
i dont CARE if you read or dont this…I DONT CARE if you like to make a REBEL comment saying “i will eat m&ms cause…im SOOO cool….and dont care about animals at ALL”
and i absolutely DONT CARE if you like to eat a shity bag of m&ms or buy a bunny or fox skin..ripped off… because.. um. I just dont care… because if you do stop…you are deffinetively NOT DOING A FAVOR TO ME! you are doing it for yourself and for them…
how does it feel?….how do YOU feel… having a voice to speek… is NICE HUGH…imagine NOT having the abillity to communicate the suffering… communicating torture… or HOW MUCH IT HURTS… just imagine a SCREAM IN a dark room woth nobody giving a SHIT about it… thatswhat thelive EVERY SONGLE DAY AND BECAUSE OF PEOPLE THAT DO CONSUME TORTURE OR WEAR IT, MORE AND MORE BUNNIES, FOXES,,, DOGS…. and in general ANIMALS GET TORTURE. FOR ALL THIS PEOPLE…. ARE YOU GLAD WHAT YOU MADE??!!!!!! COSUMING IS PRACTICALLY PAYING A PERSON TO KILL…TORTURE. Not because they have no abbility to communicate.. means they dont have a nervous system.. how they get ripped off appart slow murder.. unbelivable you can eat knowing this…
It is very important to use neutered test animals so
that hormones will not interfere with test results.
A simple orichectomy is sufficient in human volunteers.
Anyone who poses nude for PETA is stark raving stupid