The music video was filmed on October 5-6 in Los Angeles, directed by Diane Martel and choreographed by Tone & Rich.
Martel talked in an interview about the video and called it “[Britney's] next sexy video. It’s a very simple video for her — I don’t think you’ve seen her this much under a magnifying glass.” She commented that Miss Spears was very creative on set and was heavily involved in pre-production process, claiming “I was really impressed, and I have worked almost with every female artist in the business”.
Our thoughts?

















15 Comments
This is the first from Britney’s “comeback” that I actually love. She looks young and fresh.
I dig it.
None of these chicks wear pants anymore, do they? Beyonce sure started a trend. And video’s aren’t allowed to cost alot anymore either. It’s an ok vid. It annoys me how she sticks her tongue out when she says the letters th.
Meh
She looks good but the song lacks big time. She needs a real hit. All her songs have sorta sucked.
The song is alright but the video… waste of time!
the song is pretty good….but who dressed her? shit, her back looks FAT. The outfits and angles make her look stumpy.
(I do not think she is fat)
That sucks! What a letdown. She tried to be Janet and Madonna and just came out looking like a portly mess. Her hair needs to be done by someone who knows what he’s doing, but it looks so bad. Her dancing is lackluster.
I think her body looks incredible!! Especially in that white leotard! Wow…she really gives Beyonce and Gaga a run for their money. I think the video is pretty hot, she’s tried something different, but I would have liked to see more dancing from her. Her videos used to be so original and just amazing to watch. She needs to be herself and not bother with copying Beyonce and Lady Gaga. She was around before both of them!
The black chick beside her has a nice booty.
Her body looks great!!! She isn;t a victoria’s secret model to whoever said she looks fat–I’d love to see YOU in these outfits. Go Brit!! YOu looks amazing, now just dress better on your downtime…
No wonder why so many teenagers are skanks now, compared to when I was growing up she was much more wholesome….
It’s Britney Bitch!!! Love it!!! Although, I do have to say that it is pretty sad that the word SIN had to be edited out of the video, what the fuck was up with that….seriously, come on!!!
What happened to the lyrics “living in sin is the new thing”??? That’s what ska sings on the radio here in Sweden and it sounds soo much better!!
First of all, if you can read, I said I DO NOT THINK she is fat. Damn, read before you attack. However, I would look a hell of a lot better, so there.
But her back looks fat in the white leotard…..