Playing the part of Peter Petrelli, Milo Ventimiglia was seen rescuing a woman while filming scenes for the hit television show Heroes in downtown Los Angeles today (July 28).

In addition to his acting gig, Milo will soon do his thing behind the camera as his multiplatform production company DiVide Pictures just teamed up with Generate, a forward-thinking media and entertainment company serving youth and family audiences, to produce entertainment content for brands looking to reach DiVide’s native young male audience across digital platforms.

The two companies will co-produce sponsored content that Divide will originate, working out of Generate’s Santa Monica offices, which it moved into last week.