J.LO DEBUTS JUSTSWEET AT FASHION WEEK

Posted Tuesday, September 11th, 2007 at 9:10 pm
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Queen of enterprise Jennifer Lopez works the runway like a pro at the JustSweet Spring 2008 fashion show on Monday during Mercedes-Benz Fashion Week in New York City.

Just as JLO by Jennifer Lopez is quickly being removed from department store shelves amid ongoing questions about whether she actually wears (or is even involved) in the brand she launched in 2001, Lopez has now launched the young, flirtier and sportier sister brand to her already Sweetface label.

As for the confusing JustSweet name? “I am aware that it is supposed to be two words,” says Lopez. “But I like the sound of it as one word. It just flows.”

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14 Responses to “J.LO DEBUTS JUSTSWEET AT FASHION WEEK”

  1. SAS Says:

    Urgh of course i’d have to see more than one item from the range but if this is the best there is- yuck- unflattering.

  2. Rachel2 Says:

    Jen, just because you look good wearing a green potato sack doesn’t mean other people will too.

  3. Stephi Says:

    The only way she could ever be a model is to create her own label. I think that the JLO brand clothes were really cheaply made and didn’t look much better on people either. Maybe this new line will be better but this dress doesn’t make me too hopeful. Celebrity clothing lines rarely work.

  4. parissucksliterally Says:

    no thanks, J.Lo…I’ll pass.
    looks liek she’s losing her touch in this part of her career too.

  5. Poo face JLo Says:

    She looks like a tranvestite. Her face is nasty and scarey!

  6. LikeItMatters Says:

    Potatosack! lololololol!
    I can’t stand this ho anymore…

  7. Jen Says:

    Jenny gota big ol but….I know I told you I’d be true, but Jenny got a big ol but so I’m leaving you C-YA !!

  8. Nuggie Says:

    The show was great!!

  9. Da Devil Says:

    Jlo, the bussiness is great, but the whole cat walking in clothes that look small…not a pretty sight

  10. just askin' Says:

    Wow, you hardly EVER see JLo photographed from behind! Even her music videos are carefully crafted to conceal that big butt.

    BTW, the dress is BUTT UGLY. Hah!

  11. my2cents Says:

    What is on her feet?

  12. chicken little Says:

    PREGGERS

  13. OMG Really??? Says:

    Of course she isn’t involved. Everybody who believes she is, is an idiot. The real boss is Tommy Hilfiger’s brother. Everybody knows that.

  14. hotbitch Says:

    Yep, she’s pregnant.

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