Queen of enterprise Jennifer Lopez works the runway like a pro at the JustSweet Spring 2008 fashion show on Monday during Mercedes-Benz Fashion Week in New York City.
Just as JLO by Jennifer Lopez is quickly being removed from department store shelves amid ongoing questions about whether she actually wears (or is even involved) in the brand she launched in 2001, Lopez has now launched the young, flirtier and sportier sister brand to her already Sweetface label.
As for the confusing JustSweet name? “I am aware that it is supposed to be two words,” says Lopez. “But I like the sound of it as one word. It just flows.”
14 Comments
Urgh of course i’d have to see more than one item from the range but if this is the best there is- yuck- unflattering.
Jen, just because you look good wearing a green potato sack doesn’t mean other people will too.
The only way she could ever be a model is to create her own label. I think that the JLO brand clothes were really cheaply made and didn’t look much better on people either. Maybe this new line will be better but this dress doesn’t make me too hopeful. Celebrity clothing lines rarely work.
no thanks, J.Lo…I’ll pass.
looks liek she’s losing her touch in this part of her career too.
She looks like a tranvestite. Her face is nasty and scarey!
Potatosack! lololololol!
I can’t stand this ho anymore…
Jenny gota big ol but….I know I told you I’d be true, but Jenny got a big ol but so I’m leaving you C-YA !!
The show was great!!
Jlo, the bussiness is great, but the whole cat walking in clothes that look small…not a pretty sight
Wow, you hardly EVER see JLo photographed from behind! Even her music videos are carefully crafted to conceal that big butt.
BTW, the dress is BUTT UGLY. Hah!
What is on her feet?
PREGGERS
Of course she isn’t involved. Everybody who believes she is, is an idiot. The real boss is Tommy Hilfiger’s brother. Everybody knows that.
Yep, she’s pregnant.